Record interest in season tickets for 2026, biggest sale ever!
20 April 2026
For the 2026 season, interest in season tickets has broken all previous records. Almost 15,000 tickets sold make this the most successful sale in Parken Zoo's history.
The strong development is seen as a testament to the transformation the park is currently undergoing. Greater transparency regarding the vision for the future, combined with several new animal species that have moved in, has contributed to increased trust and engagement from visitors. At the same time, investments in new rides and a broad, attractive artist programme have further strengthened the overall experience.
– It feels fantastic to see the response. We have worked hard at being clear in our communication and showing where we are heading. That so many choose to join us on that journey means a great deal., says marketing manager Mattias Zingmark.
To meet the great interest and give more people the opportunity to take part in the offer, the campaign will be extended throughout April.
– We are both proud and very humbled by the immense interest. This is a testament to our guests believing in the direction we have set for the park and the development we are currently undertaking., says CEO Rickard Sjödén.
The season premieres on May 14th and is expected to offer a range of new features and experiences for both new and returning guests.